About the Event

You’ll be living the dream when you join us in gorgeous Salt Lake City, Utah for our first annual artist convention! Your days will be filled with how-to trainings, educational workshops, keynote speakers, a gala-style dinner, surprise announcements, early access to shop new Maskcara products, and a swag bag loaded with goodies beyond your wildest dreams!

About Salt Lake

See this website for ideas of restaurants, things to do, and places to see while you are in town!

Where You’ll Stay

Here is the hotel we will all be staying in while we are in Salt Lake! Please reach out to them for any special accommodation, or just browse the website to see how beautiful it is!

Holiday Inn Express Downtown SLC

Salt Lake City Marriott at City Creek

How You’ll Get Around

Here are directions to the event center where almost all of the fun will be going down and here are details on transportation options in the Salt Lake area.



We’re still ironing out all the details of the next event but we promise to keep you in the loop! Purchase your ticket here or sign up for the newsletter below the contact form. Looking forward to partying with you!

What is Dream?

Maskcara Beauty’s first national artist convention!

Where will it take place

In Salt Lake City, Utah at the Salt Palace Convention Center

When will it take place?

August 9-11 2018

How much are tickets?

Earlybird Pricing $149 (no longer available)

Regular Pricing $195

What does the ticket price include?
Tickets include full access to all event activities i.e. how-to trainings, educational workshops, keynote speakers, a gala-style dinner, surprise announcements, early access to shop new Maskcara products, and a swag bag loaded with goodies beyond your wildest dreams!

Does my ticket include a hotel room?

Hotel rooms are not included. However, Maskcara was able to get discounted rates at Salt Lake Marriott at City Creek (SOLD OUT) as well as Holiday Inn Express (rooms still available for Saturday night)

Where should I stay if Maskcara Hotel Rates are no longer available?

Any hotel close to The Salt Palace (Downtown, SLC)


Hotel outside of Downtown, SLC *use trax/frontrunner for transportation and/or a rental car

Can I buy more than one ticket?
Absolutely! You can buy tickets in bulk- there is no limit! (Tickets are for Maskcara Artists only. Only those with a Maskcara Artist ID # will be allowed into the event)

Are tickets refundable?
Tickets are NOT refundable- however, they are transferable! So if something comes up and you can’t make it, you can transfer your ticket to another artist. Ticket holders are responsible for the transfers and notifying us at ask@maskcarabeauty.com for the change.

How do I transfer my ticket(s)?

 If you sell your ticket(s) to another artist, make sure you let ASK know by emailing them your name, artist number, purchase confirmation number and the artist who bought it from you with their name, artist number, and email address. Be sure to put TICKET TRANSFER in the subject line of your email.


How can I qualify for Thursday’s Special Event Kickoff?
Click here to find out more details on the event and how to qualify!

Where can I find a schedule of what’s happening at the event?
We’re still ironing out the details but you can find a general outline on our agenda page. We’ll be sure to keep you in the loop!


Will there be food?


Maskcara Beauty will provide hors-d’oeuvres and drinks Thursday night for all qualifying guests at ‘Love Never Wasted’ premiere at the Clark Planetarium. A three-course meal will be available at the Gala Friday night.  Ice water and snacks will be available Friday and Saturday during breakout sessions. Drinks will be available during the dance party.

Concession stands at the Salt Palace will be open, however, Maskcara won’t reimburse or cover costs of any meals/snacks purchased.

The Salt Palace is conveniently located across the street from City Creek Shopping Center which includes several dining options.

A restaurant, bar, and Starbucks are available at the Salt Lake Marriott at City Creek

Breakfast is included at the Holiday Inn Express for artists staying there.

Artists may also use the apps Door Dash and/or Grub Hub for local restaurant deliveries. *no outside food is permitted inside the Salt Palace; however, the weather will be perfect for outdoor eating.

Local favorites:

City Creek Food Court:

  • Bocata Artisan Sandwiches
  • Chick Fil A (obviously)

Restaurants at City Creek

  • Nordstrom Grill*
  • Blue Lemon
  • Brio Tuscan Grille*
  • Pizza Studio
  • Kneaders Bakery & Cafe
  • French Toast Breakfast!
  • Cheesecake Factory*

Restaurants within Walking Distance:

  • Nauvoo Cafe
  • Caffe Molise*
  • Martine Cafe*
  • Michelangelo’s on Main
  • Robin’s Nest

Grub Hub Delivery (App)

  • Mollie & Ollie
  • Skewered Thai
  • Big Daddy’s Pizza (w/Bubba bread)
  • Spitz
  • Aubergine & Company

Door Dash Delivery (App)

  • Bruges Waffles & Frites
  • Curry Fried Chicken
  • Chipotle
  • Freebirds World Burrito
  • Sweet Lake Biscuits & Limeade

* May require more time than break time allows, call in beforehand.

Directions to the Salt Palace Convention Center

Directions HERE

Transportation Information HERE

Parking Information


Directions to Holiday Inn Express Downtown SLC

Visit HERE for directions, map, address, parking information, etc.


Directions to City Creek Marriott

Visit HERE for directions, map, address, parking information, etc.


Directions to Clark Planetarium

Visit HERE for directions, map, address, parking information, etc.


Is public transportation available?

Yes!! Trax is your best, most convenient bet! Visit HERE for more information.

Uber & Lyft are great alternatives

We also recommend Green Bike as a fun transportation alternative.


What do I do with the other tickets I purchased for my team?

Every ticket purchased needs to be registered to a specific artist. Please email your name, the artists’ name who purchased a ticket from you, with purchase confirmation number to ASK with TICKET TRANSFER in the subject line.


Will we have time to spend with our teams?

Yes! Team building opportunities are important to us. Thursday is your day to spend time exploring SLC with your team. After registering, Thursday is FREE!


Will there be a late registration period?

Yes. However, we encourage all artists to register and pick up swag bags on Thursday during the registration hours.

If for some reason you are not able to check-in Thursday, a Late Check-In/Registration will be held Friday, August 10, 2018, in The Ken Knight Lobby at the Salt Palace from 7:30 a.m – 9:00 a.m


Who can attend Dream?

Artists who purchased a ticket!

This is an Artist only event


Can children and/or other guests come?

Dream is an Artists only event. You are welcome to travel/lodge with a spouse, family, or friends, but only Artists who have purchased a ticket and have a valid Artist ID will be allowed into the events.


Newborns/Infants in arms are welcome.

Artists who require assistance due to a disability are welcome to bring a complimentary plus one- please email ASK to include plus one in registration.


Will there be a mother’s room?

Yes! A mother’s room will be provided for all mothers with babies in arms.


Is there a dress code?

Business Casual is the overall dress code with the following exceptions:

Cocktail Attire: Thursday Night’s NPO Kick-Off Event *for all qualifying artists*

Cocktail Attire: Friday Night Gala (Everyone)

Red Carpet for the Stars: Saturday Night’s Dance Party!! Come dressed as a Kardashian, Marilyn Monroe, Michael Jackson, Beyonce, your favorite or not so favorite red carpet star!!


What’s the schedule for Thursday?

Thursday, August 9th

10:00 am – 6:30 pm – Registration

Please take the afternoon to team build and explore SLC with your team!

7:00 pm – Special Dream Event Kickoff (Non Profit Release!) This is a Qualifying Event only.

What’s the schedule for Friday?

Friday, August 10th

7:30 am – 9:00 am– Registration

9:00 am – 11:45 am – Welcome: Training, Keynote Speaker, Announcements

11:45 am – 1:15 pm – Lunch Break at City Creek

1:15 pm – 4:15 pm – Breakout Session 1

4:15 pm – 6:00 pm – Break

6:00 pm – 9:00 pm – Gala

What’s the schedule for Saturday?

Saturday, August 11th

9:00 am – 10:20 am – General Welcome

10:30 am – 12:15 pm – Breakout Session 2

12:15 pm – 1:50 pm – Lunch Break

2:00 pm – 3:40 pm – Breakout Session 3

4:00 pm – 6:10 pm – General Closing

6:10 pm – 8:00 pm – Dinner Break

8:30 pm – 10:30 pm – Dance Party

Who are the keynote speakers and breakout session leaders?

Keynote speakers and breakout session leaders will include special guests, corporate team members, and artists. We will announce/introduce all participants as soon as all logistics are confirmed!!!

How long are the breakout classes?

Class duration: 45 minutes

Will there be breaks between classes?

Yes, however, breaks between classes are just enough time to grab a drink or to use the restroom

Do I have to register for classes?

Yes, as soon as all the logistics are confirmed with presenters we will post a link to class registration.

Is there assigned seating?

No. All seating is on a first come first serve basis.

Is a swag bag included with ticket purchase?


If I don’t attend Dream, can I purchase a swag bag?

No. Swag bags are exclusively for Dream attendees.

What’s in the swag bag?

You’ll just have to wait and see!

Will a swag store be open?

Yes! We will have a swag store with all kinds of Maskcara Merch available plus first access to products launched at Dream and Dream exclusives!

Do I need cash or can I pay with a card?

Cash is required for merchandise/product purchases made at the event.

What are fun things to do in Salt Lake?

Check out Visit Salt Lake for some great information on how to make the most of your extra vacation time!

Is the Salt Palace wheelchair accessible?


Will there be an interpreter for the hearing impaired?


-Events unless, otherwise stated, are exclusive to Maskcara Artists.
-Spouses will not be allowed to attend the event festivities, but are welcome to tag along location city.
-Young/nursing babies are welcome to the event! (Prepare to have you baby held, we love babies!)